Fabolous has been chosen as the face of the new Rocawear Spring/Summer 2015 campaign, titled “Rocawear BLAK Is the New Black.” The collection is inspired by a '90s mix of hip hop, grunge and punk rock.
The rapper will appear in the streetwear brand’s print, online, outdoor and digital campaigns, which will debut in April, so keep an eye out for the “Young OG” modeling graphic knits, tees and denim styles.
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“It’s important for me to align myself with a brand that speaks to my direction and focus,” said Fabolous in a statement. “The Rocawear BLAK collection consists of pieces that complement my style, and the overall brand ethos speaks to what I represent.”
But modeling is not all he's doing for the brand. Check out the "Young OG" in this anthem video created for the fashion campaign.
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