Run-DMC and Adidas. Snoop and Converse. Some bonds will never be broken, and hip hop and sneakers is one of them. On Thursday, August 27, BET Digital celebrates the enduring legacy between sneakerheads and hip hop with the first-ever How to Rock: Kicks, an all-star sneaker showcase streaming exclusively on BET.com/howtorock at 7 p.m. EST.
Hosted by The Start Up star Diggy, son of hip hop icon Rev Run, and Sway in the Morning’s Tracy G, How to Rock: Kicks brings together the biggest names in music and entertainment, including Fabolous, Pusha T, Casey Veggies, Vashtie and Syd the Kyd (of The Internet) as they curate their own capsule collections of the flyest sneakers and the latest fashions. Coming to you from New York City’s famed Milk Studios, the show promises a slew of celebrity guests, plus a surprise musical performance you don’t want to miss.
Join us on social media with star of The Westbrooks, India Westbrook, who will be sharing a behind-the-scenes look at the show on Instagram, Periscope and Snapchat. Don’t forget to share photos of your shoe game with us using #Howtorockkicks.
Before the show, head to BET.com/howtorock for exclusive video interviews with hip hop greats, including Ice Cube, Swizz Beatz, Bun B and others. These legends chop it up about their favorite sneakers of all time and the fine art of kicks. How to Rock: Kicks also goes global, gathering sneaker aficionados from around the world to share the unique way they rock their styles.
Watch How to Rock: Kicks go down August 27 at 7P/6C, exclusively at BET.com/HowToRock.
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