Burberry model, Vogue cover girl and fallen Victoria's Secret angel Jourdan Dunn is tapping into the couture kidswear market with a brand new collaboration with Marks & Spencer. The model announced on Tuesday that she's launching a line of kids clothes called Lil' LonDunn with the British retailer, using her own son Riley, 6, as inspiration.
Riley has become a mini-style icon thanks to Jourdan's posts on Instagram, so it’s no surprise that he's the face of the new line, which launches in April. The range is aimed at both boys and girls from age five up until 16, and is an urban, upbeat collection made up of 22 pieces.
"I’ve been a big fan of M&S since I was young and have fond memories visiting our local store with my mum as a kid," says Dunn. "My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley. It’s been an absolute pleasure to work on this project with such a big British retailer, and I can’t wait to see the clothes on Riley and all his friends."
Hopefully the styles will wind up in the stylish closets of Riley's pals North West and Blue Ivy Carter. And if you're unfamiliar with Dunn, the 10th highest paid model in the world, get up to speed with BET Breaks below:
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(Photo: Mike Marsland/WireImage)