Zendaya and Her Mane Land Another Major Endorsement Deal

Zendaya and Her Mane Land Another Major Endorsement Deal

She’s spreading the message that real is beautiful.

Published February 25th

Zendaya is on a roll. Just a few weeks after being named the new face of CoverGirl, the 19-year-old starlet has signed on as a celebrity ambassador for CHI hair care products. She is currently fronting the brand’s “Real Is Beautiful” campaign, modeling some insanely chic hairstyles in a new photo spread.


| SEE PHOTOS: ZENDAYA’S HOTTEST HAIRSTYLES |

Speaking at a press event in New York City announcing the partnership on Feb. 23, Zendaya said she wanted to use her role to encourage women to embrace their own style and not be a slave to trends.

"We can't allow ourselves to get caught up in other people's opinions of ourselves because we are never going to progress or go forward or have control over who we are," she said, reports The Huffington Post. "So, we gotta be real and do what we wanna do, even if people don't like it. It's for you and you're supposed to love it."

(Photo: John Shearer/Getty Images)

#RealisBeautiful

A photo posted by CHI (@chihaircare) on

She also revealed how she learned to care for her hair after damaging it with curling irons and flat irons at the ages of 13 and 14. "I ruined my hair texture and my hair pattern and it took a lot of time for me to grow it back to a healthy state. I can now help other women, especially young women, to avoid that drama. I don't want my little nieces to have to go through what I went through."

Head to http://zendayaforchi.tumblr.com/ to see all the photos and step-by-step tutorials from the “Real Is Beautiful” campaign.

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Written by Britt Middleton

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