Beyoncé season is in full effect, but somebody forgot to tell Lululemon how things work when the Queen is in the building.
The BeyHive launched a full-scale attack on the athleisure retailer after the company dared say Bey's new Ivy Park clothing line, which she unveiled yesterday, is an "imitation" of their style.
When one Twitter user posed the question asking if Ivy Park is "supposed to be like Lululemon," the company dared to tweet back, "They do say imitation is the best form of flattery. Maybe Beyoncé is so Crazy in Love with our brand, she made her own."
Um, no diva! Not only does the tweet make very little sense, it also invoked the full wrath of Bey's fans, who put the brand on notice real quick:
The powers-that-be at Lululemon thankfully had the sense to take the tweet down, but it remains to be seen if the company survives this.
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(Photo: Ivy Park)