Exclusive: H.I.S. BET’s All-Star Launch Party

Nelly and Jeff Johnson hosted the kick-off event.

All-Star Launch Party for H.I.S.

1 / 31

All-Star Launch Party for H.I.S.

Black Excellence - It was a huge night for BET as the brand new platform, H.I.S. BET, was officially launched with the help of hip hop star Nelly and journalist Jeff Johnson. The Game's Hosea Chanchez and BET's President of Media Sales, Louis Carr, were also instrumental in making this All-Star event, presented by Ford, a success.(Photo: D Dipasupil/BET/Getty Images for BET)

2 / 31

Black Excellence - It was a huge night for BET as the brand new platform, H.I.S. BET, was officially launched with the help of hip hop star Nelly and journalist Jeff Johnson. The Game's Hosea Chanchez and BET's President of Media Sales, Louis Carr, were also instrumental in making this All-Star event, presented by Ford, a success.(Photo: D Dipasupil/BET/Getty Images for BET)

The Message - Nelly took to the stage at the packed event to explain the importance of H.I.S. personal balance of health, image and service. (Photo: D Dipasupil/BET/Getty Images for BET)

3 / 31

The Message - Nelly took to the stage at the packed event to explain the importance of H.I.S. personal balance of health, image and service. (Photo: D Dipasupil/BET/Getty Images for BET)

Brotherhood - Nelly dapped it up with political journalist Jeff Johnson, who co-hosted the inspiring event.(Photo: D Dipasupil/BET/Getty Images for BET)

4 / 31

Brotherhood - Nelly dapped it up with political journalist Jeff Johnson, who co-hosted the inspiring event.(Photo: D Dipasupil/BET/Getty Images for BET)

Young Star - Seven-foot-tall Detroit Pistons center Andre Drummond attended the event and spoke on the importance of personal style on the red carpet.(Photo: D Dipasupil/BET/Getty Images for BET)

5 / 31

Young Star - Seven-foot-tall Detroit Pistons center Andre Drummond attended the event and spoke on the importance of personal style on the red carpet.(Photo: D Dipasupil/BET/Getty Images for BET)

Photo By Photo: D Dipasupil/BET/Getty Images for BET

ADVERTISEMENT
Dapper Rapper - The night's emcee kept it simple in a maroon sweater, black tailored slacks, brown dress shoes and, of course, his signature tinted sunglasses.(Photo: D Dipasupil/BET/Getty Images for BET)

6 / 31

Dapper Rapper - The night's emcee kept it simple in a maroon sweater, black tailored slacks, brown dress shoes and, of course, his signature tinted sunglasses.(Photo: D Dipasupil/BET/Getty Images for BET)

Power - BET's President of Programming, Stephen Hill, joined Nelly, Jeff Johnson, Louis Carr and Hosea Chanchez on the stage for this moment. Looking good, fellas!(Photo: Brad Barket/BET/Getty Images for BET)

7 / 31

Power - BET's President of Programming, Stephen Hill, joined Nelly, Jeff Johnson, Louis Carr and Hosea Chanchez on the stage for this moment. Looking good, fellas!(Photo: Brad Barket/BET/Getty Images for BET)

Distinguished Crowd - The Park Hyatt New York was filled with some of the biggest names in activism, fashion, media and more. "Star-studded" doesn't do it justice.(Photo: Brad Barket/BET/Getty Images for BET)

8 / 31

Distinguished Crowd - The Park Hyatt New York was filled with some of the biggest names in activism, fashion, media and more. "Star-studded" doesn't do it justice.(Photo: Brad Barket/BET/Getty Images for BET)

Play On - Retired NBA guard Keyon Dooling shared his thoughts on H.I.S., specifically highlighting athletes' roles in the movement.(Photo: Brad Barket/BET/Getty Images for BET)

9 / 31

Play On - Retired NBA guard Keyon Dooling shared his thoughts on H.I.S., specifically highlighting athletes' roles in the movement.(Photo: Brad Barket/BET/Getty Images for BET)

Experience to Executive - Former Miami Heat player Roger Mason Jr. is now the vice president of the NBA Players Association. The athlete-turned-exec went in on the NBA's role in Black male excellence.(Photo: D Dipasupil/BET/Getty Images for BET)

10 / 31

Experience to Executive - Former Miami Heat player Roger Mason Jr. is now the vice president of the NBA Players Association. The athlete-turned-exec went in on the NBA's role in Black male excellence.(Photo: D Dipasupil/BET/Getty Images for BET)

Photo By Photo: D Dipasupil/BET/Getty Images for BET

ADVERTISEMENT
All-Stars Reunite - Anthony Tolliver of the Detroit Pistons, Keyon Dooling and NBPA Regional Rep/Italian baller Tamar Slay pose for a photo inside the event.(Photo: D Dipasupil/BET/Getty Images for BET)

11 / 31

All-Stars Reunite - Anthony Tolliver of the Detroit Pistons, Keyon Dooling and NBPA Regional Rep/Italian baller Tamar Slay pose for a photo inside the event.(Photo: D Dipasupil/BET/Getty Images for BET)

This Black Girl Rocks - Founder and executive director of Black Girls Rock Inc., Beverly Bond, was on the 1s and 2s, playing everything from Beyoncé to Michael Jackson. The music was definitely a highlight.(Photo: Brad Barket/BET/Getty Images for BET)

12 / 31

This Black Girl Rocks - Founder and executive director of Black Girls Rock Inc., Beverly Bond, was on the 1s and 2s, playing everything from Beyoncé to Michael Jackson. The music was definitely a highlight.(Photo: Brad Barket/BET/Getty Images for BET)

All About Levels - Andre Drummond towers over Louis Carr after his speech at the event. They may differ in height, but it's certain that both are gentlemen to look up to.(Photo: Brad Barket/BET/Getty Images for BET)

13 / 31

All About Levels - Andre Drummond towers over Louis Carr after his speech at the event. They may differ in height, but it's certain that both are gentlemen to look up to.(Photo: Brad Barket/BET/Getty Images for BET)

Johnson's Legacy - So, what does someone as multitalented as Jeff Johnson want to be remembered for? "I want my legacy to be that I used my talent and ability to be able to positively affect the communities that I worked in," he said. "To be able to not just inspire people, but create transformative change."(Photo: Brad Barket/BET/Getty Images for BET)

14 / 31

Focused on the Cause - Jeff Johnson attentively listened while being interviewed on the H.I.S. BET Launch red carpet. He spoke passionately about the state of Black men in today's society, the positivity of Black fatherhood, and male role models.(Photo: Brad Barket/BET/Getty Images for BET)

Signature Decor - H.I.S. BET left its stamp on the Onyx Room at the Park Hyatt New York with monogrammed pillows and candles. The ambiance was professional yet intimate.(Photo: Brad Barket/BET/Getty Images for BET)

15 / 31

Signature Decor - H.I.S. BET left its stamp on the Onyx Room at the Park Hyatt New York with monogrammed pillows and candles. The ambiance was professional yet intimate.(Photo: Brad Barket/BET/Getty Images for BET)

Photo By Photo: Brad Barket/BET/Getty Images for BET

ADVERTISEMENT
Black History - Louis Carr and Roger Mason Jr. joined the NBA Players Association's executive director, Michele Roberts, at the H.I.S. BET Launch Event. Roberts is the first female to hold that position in the Association's history.(Photo: D Dipasupil/BET/Getty Images for BET)

16 / 31

Black History - Louis Carr and Roger Mason Jr. joined the NBA Players Association's executive director, Michele Roberts, at the H.I.S. BET Launch Event. Roberts is the first female to hold that position in the Association's history.(Photo: D Dipasupil/BET/Getty Images for BET)

Blood, Sweat and H.I.S. - Geneva Thomas, star of the Bravo reality series Blood, Sweat and Heels, struck a pose on the H.I.S. BET red carpet before heading into the venue.(Photo: D Dipasupil/BET/Getty Images for BET)

17 / 31

Blood, Sweat and H.I.S. - Geneva Thomas, star of the Bravo reality series Blood, Sweat and Heels, struck a pose on the H.I.S. BET red carpet before heading into the venue.(Photo: D Dipasupil/BET/Getty Images for BET)

Dapper Brothas - Keyon Dooling and Tamar Slay made an appearance on the H.I.S. BET red carpet, showing off their killer style.(Photo: D Dipasupil/BET/Getty Images for BET)

18 / 31

Dapper Brothas - Keyon Dooling and Tamar Slay made an appearance on the H.I.S. BET red carpet, showing off their killer style.(Photo: D Dipasupil/BET/Getty Images for BET)

In the House - The Nellyville star spoke to us on the red carpet about his approach to Black fatherhood and his expectations for H.I.S.(Photo: Brad Barket/BET/Getty Images for BET)

19 / 31

In the House - The Nellyville star spoke to us on the red carpet about his approach to Black fatherhood and his expectations for H.I.S.(Photo: Brad Barket/BET/Getty Images for BET)

Photo By Photo: Brad Barket/BET/Getty Images for BET

In Good Company - The growing crowd mingled as the event went went on. DJ Beverly Bond had everyone on their feet the entire night.(Photo: Brad Barket/BET/Getty Images for BET)

20 / 31

In Good Company - The growing crowd mingled as the event went went on. DJ Beverly Bond had everyone on their feet the entire night.(Photo: Brad Barket/BET/Getty Images for BET)

Photo By Photo: Brad Barket/BET/Getty Images for BET

ADVERTISEMENT
Hors d'oeuvres Galore - The food and drinks were flowing as the speakers shared their thoughts on H.I.S. new journey.(Photo: Brad Barket/BET/Getty Images for BET)

21 / 31

Hors d'oeuvres Galore - The food and drinks were flowing as the speakers shared their thoughts on H.I.S. new journey.(Photo: Brad Barket/BET/Getty Images for BET)

Photo By Photo: Brad Barket/BET/Getty Images for BET

BET Family - Star of The Game Hosea Chanchez and BET's President of media sales, Louis Carr, dressed to the nines for the big event.(Photo: Brad Barket/BET/Getty Images for BET)

22 / 31

BET Family - Star of The Game Hosea Chanchez and BET's President of media sales, Louis Carr, dressed to the nines for the big event.(Photo: Brad Barket/BET/Getty Images for BET)

Dropping Some Knowledge - Co-host Jeff Johnson spoke passionately about the plight of Black men and being recognized for the good that is done in the Black community.(Photo: D Dipasupil/BET/Getty Images for BET)

23 / 31

Dropping Some Knowledge - Co-host Jeff Johnson spoke passionately about the plight of Black men and being recognized for the good that is done in the Black community.(Photo: D Dipasupil/BET/Getty Images for BET)

Photo By Photo: D Dipasupil/BET/Getty Images for BET

Black Elegance - NBA Players Association Executive Director Michele Roberts and Pistons power forward Anthony Tolliver kept it casually elegant in black.(Photo: D Dipasupil/BET/Getty Images for BET)

24 / 31

Black Elegance - NBA Players Association Executive Director Michele Roberts and Pistons power forward Anthony Tolliver kept it casually elegant in black.(Photo: D Dipasupil/BET/Getty Images for BET)

Photo By Photo: D Dipasupil/BET/Getty Images for BET

Style on Point - It was 50 shades of gray fabric with Jeff Johnson and Keyon Dooling's winter style.(Photo: Brad Barket/BET/Getty Images for BET)

25 / 31

Style on Point - It was 50 shades of gray fabric with Jeff Johnson and Keyon Dooling's winter style.(Photo: Brad Barket/BET/Getty Images for BET)

ADVERTISEMENT
Can't Stop Won't Stop - Andre Drummond eat, breathes, sleeps and shows up to the party ready to ball out. The Pistons' center stayed comfy and fly while speaking to the crowd about H.I.S. BET.(Photo: D Dipasupil/BET/Getty Images for BET)

26 / 31

Can't Stop Won't Stop - Andre Drummond eat, breathes, sleeps and shows up to the party ready to ball out. The Pistons' center stayed comfy and fly while speaking to the crowd about H.I.S. BET.(Photo: D Dipasupil/BET/Getty Images for BET)

Politics as Usual - Jeff Johnson and Hosea Chanchez both got game with their different takes on the brown shoe.(Photo: Brad Barket/BET/Getty Images for BET)

27 / 31

Politics as Usual - Jeff Johnson and Hosea Chanchez both got game with their different takes on the brown shoe.(Photo: Brad Barket/BET/Getty Images for BET)

Distinguished Gentleman - Not one to mince his words, Hosea Chanchez shared some insight and inspiration with the attendees at the H.I.S. launch.(Photo: Brad Barket/BET/Getty Images for BET)

28 / 31

Distinguished Gentleman - Not one to mince his words, Hosea Chanchez shared some insight and inspiration with the attendees at the H.I.S. launch.(Photo: Brad Barket/BET/Getty Images for BET)

The People's Man - The deep conversation flowed like the refreshments at the H.I.S. Launch event.(Photo: D Dipasupil/BET/Getty Images for BET)

29 / 31

The People's Man - The deep conversation flowed like the refreshments at the H.I.S. Launch event.(Photo: D Dipasupil/BET/Getty Images for BET)

Mustard on the Beat - Hosea Chanchez proved mustard is always in season when he stopped for a solo shot on the red carpet.(Photo: D Dipasupil/BET/Getty Images for BET)

30 / 31

Mustard on the Beat - Hosea Chanchez proved mustard is always in season when he stopped for a solo shot on the red carpet.(Photo: D Dipasupil/BET/Getty Images for BET)

Calm Before the Storm - Before anyone arrived at the Park Hyatt New York for H.I.S., the finishing touches were being put in place.(Photo: Brad Barket/BET/Getty Images for BET)

31 / 31

Calm Before the Storm - Before anyone arrived at the Park Hyatt New York for H.I.S., the finishing touches were being put in place.(Photo: Brad Barket/BET/Getty Images for BET)