WAT-AAH! 'Taking Back the Streets' Campaign Fights Childhood Obesity

Water company brings to Chicago an art exhibit encouraging kids to "drink up" H2O.

Posted: 07/02/2014 04:12 PM EDT

Drinking water just became more fun for kids who prefer sweet juices.

WAT-AAH!, a bottled water company for children, is bringing its traveling "Taking Back the Streets" art campaign to Chicago. The fun and colorful series will encourage kids to "drink up" more H2O and further WAT-AAH!'s mission of combating childhood obesity.

From July 18 to July 20, 2014, the exhibit will be on display at the Moonlight Studios Gallery. So far 34 artists have contributed their own unique water labels to WAT-AAH! with the Partnership for a Healthy America's slogan "Drink Up."

Back in February, First Lady Michelle Obama attended the launch of the art showcase in New York City. "Taking Back the Streets" will make additional stops in Philadelphia, Los Angeles and Miami. 

Childhood obesity continues to be one of America's biggest health concerns. In the past 30 years childhood obesity has doubled, according to the Center for Disease Control. Nearly 40 percent of African-American children are obese or overweight, according to Letsmove.gov

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(Photo: Wat-aah!)