Inside Bogus Weight Loss Fads

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  • Companies Had to Pay Up for Bogus Weight-Loss Products
  • Weight-Loss Schemes
  • Sensa
  • L'Occitane Inc.
  • LeanSpa
  • HCG Diet Direct
  • How to Spot False Weight-Loss Claims
  • Burn the Fat the Natural Way


Sensa told consumers to “sprinkle, eat, and lose weight,” claiming that its powder-based food additive could help customers lose weight without diet or exercise. Sensa’s ads claimed that the powder enhanced the flavor of food, helping users to eat less. But the FTC says those were unfounded weight-loss claims and misleading endorsements. The company will pay $26.5 million in the settlement.

(Photo: Courtesy of SENSA)

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