What to Know About the FDA's Anti-Smoking Campaign

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  • “The Real Cost”
  • Why Target At-Risk Youth?
  • 10 Million At-Risk Youth
  • African-American Youth
  • “At-Risk” Teens Are Most Vulnerable
  • Two Campaigns to Educate Youth
  • An Unhealthy Relationship
  • Social Media Creates Peer-to-Peer Environment
  • Where Teens Find Intervention

“The Real Cost”

In February, the FDA launched an anti-smoking campaign targeting youth who are at risk of becoming addicted to cigarettes. “The Real Cost” approach educates teens about the effect smoking has on their bodies. Kathy Crosby, director of the Office of Health Communication and Education in the FDA’s Center for Tobacco Products, discussed aspects of the campaign and how it was developed.  Natelege Whaley (@Nateiege) (Photo: Francesca Yorke/Getty Images)

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