What to Know About the FDA's Anti-Smoking Campaign

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  • African-American Youth
  • “At-Risk” Teens Are Most Vulnerable
  • Two Campaigns to Educate Youth
  • An Unhealthy Relationship
  • Social Media Creates Peer-to-Peer Environment
  • Where Teens Find Intervention
  • “The Real Cost”
  • Why Target At-Risk Youth?
  • 10 Million At-Risk Youth

Two Campaigns to Educate Youth

The FDA is shelling out two campaigns on the radio, television, Internet and in print ads. One focuses on health risk. One ad shows a teen asking for cigarettes in a store and in exchange for the pack they have to peel off a piece of their skin. "The focus is really on their appeal and their appearance." (Photo: Phil Walter/Getty Images)

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