What to Know About the FDA's Anti-Smoking Campaign

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  • “At-Risk” Teens Are Most Vulnerable
  • Two Campaigns to Educate Youth
  • An Unhealthy Relationship
  • Social Media Creates Peer-to-Peer Environment
  • Where Teens Find Intervention
  • “The Real Cost”
  • Why Target At-Risk Youth?
  • 10 Million At-Risk Youth
  • African-American Youth

Social Media Creates Peer-to-Peer Environment

Through the Real Cost’s Facebook page, the FDA is able to provide a forum for teens to encourage each other to put down cigarettes. "We’re getting awesome engagement from kids and other kids are writing in. And so from a peer-to-peer standpoint, it's exactly what we'd hope would happen, where kids can get encouragement from other teens their age who are already interacting with us," he said. (Photo: US Food and Drug Administration)

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