What to Know About the FDA's Anti-Smoking Campaign

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  • “At-Risk” Teens Are Most Vulnerable
  • Two Campaigns to Educate Youth
  • An Unhealthy Relationship
  • Social Media Creates Peer-to-Peer Environment
  • Where Teens Find Intervention
  • “The Real Cost”
  • Why Target At-Risk Youth?
  • 10 Million At-Risk Youth
  • African-American Youth

An Unhealthy Relationship

"We have a separate campaign that is really focusing on the loss of control due to an unhealthy relationship. In this case the relationship that you're being controlled by is tobacco. And so we found through the research that these are two very relevant ways to reach at-risk youth and help them think differently towards tobacco products." (Photo: coutesy FDA/Therealcost.gov)

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