What to Know About the FDA's Anti-Smoking Campaign

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  • Why Target At-Risk Youth?
  • 10 Million At-Risk Youth
  • African-American Youth
  • “At-Risk” Teens Are Most Vulnerable
  • Two Campaigns to Educate Youth
  • An Unhealthy Relationship
  • Social Media Creates Peer-to-Peer Environment
  • Where Teens Find Intervention
  • “The Real Cost”

African-American Youth

Of the 10 million youth targeted for the message, Crosby estimates that a million and a half African-Americans are identified as being at-risk. "We were really specific in the research that we did that we were over sampling all multicultural audiences that we think we developed a message that's relevant no matter the race you are.”
(Photo: Marie-Reine Mattera/Getty Images)

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