What to Know About the FDA's Anti-Smoking Campaign

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  • “The Real Cost”
  • Why Target At-Risk Youth?
  • 10 Million At-Risk Youth
  • African-American Youth
  • “At-Risk” Teens Are Most Vulnerable
  • Two Campaigns to Educate Youth
  • An Unhealthy Relationship
  • Social Media Creates Peer-to-Peer Environment
  • Where Teens Find Intervention

10 Million At-Risk Youth

Although roughly 55 percent of all 12- to 17-year-olds have made the decision to never interact with tobacco, there remains 40 percent of kids (10 million) who do try it. "[They are] either at an immediate risk for initiation like one party away or already experimenting socially. It's these kids we're trying to reach and really disrupt their current thinking so that they stop using the product before they become addicted.” (photo:Getty Images)

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