The photo campaign stresses the importance of individuality.
(Photo: Courtesy of the Be You Campaign)
Draya Michele, Karrueche Tran and Christina Milian have partnered up with the Be You campaign to promote the beauty of individuality. The trio dressed up in a selection of fun styles and posed for the camera holding the "Be You" sign. Model Saleisha Stowers also made an appearance for the photography campaign.
The movement, which launched in 2012, was created by Hollywood publicist J. Ryan LaCour and creative director Brenn Colleen after watching a documentary spotlighting the harsh obstacles some people faced simply for being different. With photos taken by JB Jakubek, the pair created the silent campaign to remind the public that "individuality is sacred."
The Double Trouble feature with Michele, Tran, Milian and Stowers focused on the fight against bullying and will be released at the end of the summer. Behind-the-scenes photos of the ladies prepping for the photo campaign can be seen at beyoucampaign.org.
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