Nelly Launches Campaign for Honey Nut Cheerios

The rapper says, "it's about time I work with the Bee."

Posted: 08/15/2013 03:00 PM EDT
Nelly

Nelly has a new side hustle and it's not one you'd expect. The rapper has teamed up with Honey Nut Cheerios for the cereal brand's latest campaign called "Must Be the Honey." He's also appearing in five different commercials with the Honey Nut Cheerios bee, Buzz, and remixing his hit track "Ride With Me" to "Must Be the Honey."

"I've worked with some very talented artists and thought—I think it's about time I work with the Bee," Nelly said. "I love the sweet taste of Honey Nut Cheerios and Buzz' sweet sound on this track. When I hear it, I can't help but smile."

Along with commercial spots, there will be billboards, radio commercials, and a digital push to promote the campaign. To watch Nelly teach Buzz how to get some swag, click here.


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(Photo: General Mills)

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