Now that Kelly Rowland is a mom, it’s opening up new doors for some interesting partnerships. Her latest collaboration is with fabric care company Dreft on a new collection of products for babies. The campaign, “Journey of Amazinghood,” will introduce a newborn liquid detergent, an active baby liquid detergent, and in-wash scent boosters that are hypoallergenic and tough on stains, but gentle on baby’s skin. Plus, they’ll carry that fresh baby smell we all love.
“I am beyond excited to partner with Dreft as they introduce their new line of products. They are a staple in my laundry room,” Rowland stated in a press release announcing the partnership.
“I used Dreft when I was pregnant with Titan to prepare his clothes for his arrival and now that my ‘little man’ is growing and exploring the world around him, I am thrilled that Dreft’s Active Baby will help me clean the messes I know he is going to get himself into! I must admit – I have been using Dreft Blissfuls on my own clothes so I can take that delicious baby smell, that reminds me of Titan, with me wherever I go. If you have a little one at home, you’ve got to try these products!”
The best part about all this is that the campaign will be following Rowland and her family as they share in their “unforgettable moments” as baby Titan grows up through Dreft’s social media channels throughout 2015. The company has released its first in a series of videos of Rowland playing with her 6-month-old cutie, which you can view here.
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(Photo: Dreft Detergent via YouTube)