Watch out, Coca Cola. Sprite's got a lead for the coolest summer beverage idea as they're set to quench your thirst this summer with a hip hop twist. Sprite is launching a new range of limited-edition soda cans plastered with inspirational lyrics by Drake, Nas, Notorious B.I.G. and Rakim.
Consumers have 16 can designs to choose from in the inaugural "Obey Your Verse" Lyrical Collection, which is set to run all summer long. A press release for the campaign stated that the artists were chosen "based on their reputation for being true to themselves through their music and advancing the culture."
Nas, a longtime partner of Sprite, also shared some words in the press release, detailing his definition of "legacy" and the depth of his lyrics. "Legacy means everything to me. When I wrote these lyrics, I never imagined my fans would someday have the opportunity to enjoy a can of Sprite and experience my art in a totally original way," he said.
Among the songs included on the cans include Drake's, "0 to 100," "Over," "Started From the Bottom," and "Tuscan Leather;" Nas' "If I Ruled the World," "It Ain't Hard to Tell," "My Generation," "The World Is Yours" and "Trust;" "Rakim's "Follow the Leader," "Microphone Fiend," "Paid in Full" and "Waiting for the World to End;" and the Notorious B.I.G.'s "One More Chance."
The lyrics will appear on single cans as well as 20-ounce bottles and multipacks.