Trey Songz and Drake Launch New Kodak Campaign With NYC Concert

Trey Songz and Drake Launch New Kodak Campaign With NYC Concert

Published October 7, 2010

Trey Songz and Drake took to the Best Buy Theater stage in New York City last night (October 5) to celebrate the launch of the ‘So Kodak’ campaign, which also includes Pitbull and Rihanna. Earlier in the evening, Trey and Drake met up with Kodak executives and walked the red carpet to speak on the campaign.

"Kodak being the brand that they are, it's a very timeless staple brand in the film and camera department for years," Drake told BET.com regarding his reasons for joining the So Kodak campaign. "When I heard that they were trying to make the switch and launch the EasyShare digital camera, I saw myself fitting into that. I saw the branding opportunity. Being part of this generation, my career almost being based on this technological generation, I figured I could lend a helping hand."

Trey found the product perfect for his business. "[The Kodak executives] showed the camera to me and its features," the singer explained. "The fact that it has so much of the social networking locked down with the Share button, you hook it up to a computer. I can throw it to my YouTube, my Facebook instantaneously and that's all I'm about right now being that I have so much connection with my fans through these networks."

Meanwhile, Pit, who was initially slated to perform but was sidelined due to a broken hand, felt he had found a golden opportunity. "When I read what they were trying to do and how they're trying to do and how they're trying to connect the artists and how they wanted to let the artists be themselves with the So Kodak campaign, I was like, 'I definitely wanna be involved,'" Pit shared. "It's great because it's great cross promotion for the new single ("Hey Baby" feat. T-Pain) and new album, ‘Planet Pit.’"

With hip-hop notables such as Busta Rhymes, Keri Hilson, DJ Khaled and Vado in attendance, Trigga Trey kicked the concert off with a rendition of "I Invented Sex" followed by "Say Ahh" and "Can't Be Friends." Playing off his sex symbol status, Songz had the crowd, namely the ladies, in the palm of his hand — inciting screams with hypothetical sex scenarios in one instance, and making them sing along to every word of his songs the next.
 
"I want you to imagine the face I would make if we would make love," he said before segueing into "Making Love Faces." He then treated his audience to "Neighbors Know My Name" before concluding his set with "Bottoms Up" sans Nicki Minaj.

Meanwhile, Drake ran through a medley of his cuts, including "Forever," "Up All Night" and "Show Me a Good Time" before addressing Lil Wayne being put into solitary confinement in Rikers Island earlier during the day.
"I've done a lot of interviews today, MTV, BET, Katie Couric,” he told the crowd. "And everybody's asking me about Lil Wayne." Right on cue, he launched into his verse off of Weezy's "Right Above It" followed by Timbaland's "Say Something" and "Miss Me," which also features Wayne. He then closed the evening with “Fancy.” In the end, the evening definitely turned into a Kodak moment.

Click here to see photos of the So Kodak Launch.

 


 


 

Written by Carl Chery, BET.com Staff

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