Justin Bieber is the latest celebrity to collaborate with Dr. Dre for his own line of high-end headphones, to be called Just Beats.
"Music is one of our greatest assets and how we deliver it should be a prized possession," Biebz explains in a new commercial. "It's about quality and the emotion of music, 'cause I'm a musician and that's very important to me."
Though he sports red and blue Spider Man-designed headphones in the commercial, Just Beats' signature headphones will be available in purple.
"Kids spend a lot of money on shoes and clothes and stuff, or they spend $200 on an iPod and then they spend like $15 on headphones," Justin shared. "It just doesn't make sense. They should hear it properly."
Justin follows in the footsteps of Lady Gaga and Diddy, who also have headphones under the ever-expanding Beats by Dre umbrella.