Slim Shady to star in $1 million-plus Lipton commercial.
Eminem's never been the endorsing type, but that's all about to change come Super Bowl Sunday.
The New York Post's Page Six reports that the Detroit lyricist is set to appear as a Claymation character in a Lipton Brisk Iced Tea commercial this Sunday, Feb. 6. An insider detailed the $1 million-plus ad as "very funny" and revealed that it chronicles a day in the life of the superstar.
Rock god Ozzy Osbourne and "Machete" star Danny Trejo recently pumped life back into the Brisk Claymation campaign. Frank Sinatra was one of the first stars to appear in the ads back in the late '90s.
February promises to be a busy month for Em. He graces the cover of XXL magazine alongside his new Shady Records signees Slaughterhouse and Yelawolf. Em is also set to perform at the Grammy Awards on Feb. 13. He leads the pack with 10 nominations.