Hov's latest venture will bring the media mogul's personal taste to the masses.
Jay-Z launched a new website site today (April 4) called Life + Times.
The site will focus on music, sports, leisure, style, art and design among other interests that reflect the multi-platinum artist's tastes.
“I want to make the extraordinary, ordinary,” Jay says on the site.
Judging by the video released to coincide with the launch, the website will reach far beyond the hip-hop realm. The video even has a cameo from indie artist Toro Y Moi.
Jay-Z will work directly with a small editorial staff to curate the content on the website.