Jay-Z Introduces New Lifestyle Website

Jay-Z Introduces New Lifestyle Website

Jay-Z Introduces New Lifestyle Website

Published April 4, 2011

Jay-Z launched a new website site today (April 4) called Life + Times.

The site will focus on music, sports, leisure, style, art and design among other interests that reflect the multi-platinum artist's tastes.

“I want to make the extraordinary, ordinary,” Jay says on the site.

Judging by the video released to coincide with the launch, the website will reach far beyond the hip-hop realm. The video even has a cameo from indie artist Toro Y Moi.

Jay-Z will work directly with a small editorial staff to curate the content on the website.

Written by Lauretta Charlton

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