Drake to Promote LeBron's Energy Strips

Drake to Promote LeBron's Energy Strips

The Young Money rapper will endorse a new business venture by the basketball star.

Published May 5, 2011

Drake has signed on to help a new business venture being launched by NBA star LeBron James. Sheets Energy Strips, being dubbed as a "new way to do energy," is a caffeinated strip, high in Vitamins B and E, that dissolves on the tongue. Drake will appear in the ads to promote the new product.

 

The $10 million dollar marketing campaign will utilize social media and celebrities such as Drake and Pitbull (two artists who were instrumental in the Kodak M590 camera). The sheets are supposed to hit stores as early as next month.

 

(Photo: RD / Kabik / Retna Digital)

Written by Kim Osorio

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