STREAM EXCLUSIVE ORIGINALS

Drake to Promote LeBron's Energy Strips

The Young Money rapper will endorse a new business venture by the basketball star.

Drake has signed on to help a new business venture being launched by NBA star LeBron James. Sheets Energy Strips, being dubbed as a "new way to do energy," is a caffeinated strip, high in Vitamins B and E, that dissolves on the tongue. Drake will appear in the ads to promote the new product.

 

The $10 million dollar marketing campaign will utilize social media and celebrities such as Drake and Pitbull (two artists who were instrumental in the Kodak M590 camera). The sheets are supposed to hit stores as early as next month.

 

(Photo: RD / Kabik / Retna Digital)

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.


By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.