Always looking for innovative ways to thrill her little monsters, Lady Gaga will team up with social gaming company Zynga to promote Born This Way before its May 23 release. The program, which launches May 17, will allow fans to interact in a Gaga-inspired virtual farm called GagaVille featuring crystals, unicorns and sheep on motorcycles. They will also have a first listen to tracks a week before the album drops and those who buy $25 Zynga game cards will be treated to Gaga exclusives.
"We're inventing new ways for fans and players to celebrate Lady Gaga's new album and do so in the way that reflects the album's focus on self-expression and positivity," says Raquel Di Sabatino, director of entertainment and media at Zynga. "[Lady Gaga] is an innovative force in pop culture and been revolutionizing the industry, including in the way she connects with her fans," she said. "And she is as passionate about her fans as we are about our players."
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