Ice Cube is promoting AIDS awareness by linking up with RareInk, a company that sells celebrity autographs and artwork, and gives a percentage of the proceeds to the Minority AIDS Project (MAP).
"The series is something I'm really proud of and I'm sure other recording artists are going to want to get involved, both for their fans and their charities," Ice Cube said in a statement.
Various autographed Cube-inspired pieces will go up for sale in the next week or so. Right now a couple of the works available incorporate cover art of his debut album AmeriKKKa's Most Wanted and a scene from his 1992 hit song and video "Today Was a Good Day." At least five more items will be unveiled between now and June 21.
Ice Cube, who lost former N.W.A group member and friend Eazy-E to AIDS in 1995, says that he linked up with RareInk because of their philanthropy. "Most companies don't think about giving back until they're way in the black," said in a promotional video for the series. "What's cool with this is that it was always part of the conversation -- to give back. That's a great thing. You gotta be down with a company that wants to give back, right off the bat."
MAP is a California nonprofit corporation that services the Los Angeles County community in attempts to reduce the suffering and deaths due to HIV infections in African-American and Latino communities. Cube has worked with them in various capacities over the last two decades to support their efforts.
For more information: RareInk.com.
(Photo: Kristian Dowling/PictureGroup)