Cleveland rapper MGK, short for Machine Gun Kelly, has just been announced as the latest signee to Bad Boy/Interscope Records in a deal with his own imprint EST 19XX. The up-and-coming rhyme slinger made waves in 2010 after releasing two popular mixtapes, 100 Words and Running and Lace Up, the latter featuring his popular hometown anthem, “Cleveland.”
“The moment we started the EST 19XX movement during the recording of the Lace Up mixtape, I made a pledge to my fans to protect our brand and become the honest voice of our generation,” MGK said in a statement. “We represent the underdogs, the outcast, the uncool. We are a true cult with a loud voice.
Diddy, who reportedly saw YouTube videos of Kelly performing at SXSW, called the buzzing artist a "breath of fresh air" in a statement. Harve Pierre, president of Bad Boy, added: “MGK is a great addition to the Bad Boy team. He speaks for a generation of kids who are just like him. Fans relate immediately to his lyrics, his flow and his energetic live performances.”
MGK, known for his punk rock influenced live shows, has toured with Big Sean and Travis Porter. The rapid-fire spitta previously won honors at the Underground Music Awards and the Ohio Hip Hop Awards. Back in 2009 MGK was a two-time winner at the famously rapper-averse Amateur Night at the Apollo. His debut album, also expected to be called Lace Up, is pending.
(Photo: Bad Boy / Interscope Records)