Former Beats By Dre Exec Starts Rival Headphone Line

Former Beats By Dre Exec Starts Rival Headphone Line

Dr. Dre may soon face competition from old business partner.

Published August 25, 2011

Ever since his Beats line of headphones became a runaway success, recently selling to HTC for over $300 million, Dr. Dre has faced a raft of competition by competitors who want a piece of the high-end headphone pie. After rival lines were announced by artists like 50 Cent, Diddy and the RZA, Dre is now facing a challenge from one of his own co-founders.

According to Billboard.biz, Kevin Lee, son of Beats distributor Monster Audio and a former player in developing the headphones, is starting his own headphone company called SOL Republic. Lee's company will also sell high quality headphones to young consumers but at a lower price point.

"I'm very excited about the success of Beats because it's a proven concept that people will care about sound, especially young kids," he told the site. "With that proof-of-concept in place, I looked at the marketplace and said there is still a huge missing element, which is great sound at a mid price point."

SOL Republic's headphones are expected to range in price from $50 to $150.

(Photo: WENN.com)

Written by Reggie Ugwu


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