Proceeds from mogul's new "Street King" to help victims of recent famine.
Business genius 50 Cent has set his sights on helping the victims of famine in Africa. Inspired by a recent visit to the continent and witnessing the extent of the damage, the mogul sealed a partnership deal with Pure Growth for a new energy drink called Street King ("SK"). Proceeds will go toward 50's goal to feed 1 billion children in Africa. Watch 50's video introduction the new product and its mission here.