The Roc Nation MC says fans will be playing Cole World: The Sideline Story for years to come.
With the release of his long-awaited debut, Cole World: The Sideline Story fan favorite J. Cole tells BET.com his new album was worth the wait.
“It’s something that you can play for a very long time” says the North Carolina-bred spitta after appearing on 106 & Park. “A year from now you’ll still be playing it or even five years from now. I think it’s that good.”
After dropping his critically-acclaimed Friday Night Lights mixtape in 2010, the Roc Nation rhyme slinger says the biggest hold-up leading to his release was getting all the major players on the same page.
“You gotta understand your dealing with a lot of people” he explains. “Mark Pitts (Cole’s manager) is a major name in the game, Jay-Z is a major name in the game and Columbia [Records] is a classic label, so it was just getting everybody on the same page.”
With everyone in sync, Cole is in the midst of executing the team’s playbook to perfection. He has already hit the road for the Cole World tour, which will hit cities throughout the world. The rapper/producer, who produced the lion’s share of the album, says fans can expect to hear a more developed sound from his album productions.
“It helped me build my sound and expand my sound and grow because I was forced to step out of my own box.”
Nominated for Best Mixtape of the Year for his Friday Night Lights effort, Cole is appreciative of the recognition. “I’m glad [the BET Hip Hop Awards 2011 is] even recognizing mixtapes — that’s dope. It’s an honor to be nominated.”
In regards to his growth as an artist between projects, Young Simba explains, “Friday Night Lights was like you just got on the team, and it was more like a welcome celebration, and Cole World: Sideline Story is more like you just frustrated from being on the bench and you can’t wait to get in the game.”
Cole World: Sideline Story is in stores today.
(Photo: Brad Barket/PictureGroup)