Swizz Beatz unveiled his latest venture, a collaboration with sports car company Lotus, at the IAC HQ building in New York Wednesday night [November 30].
The product of the partnership, the Evora GTE model of the car, was revealed to a room full of tastemakers and celebs including the producer's wife Alicia Keys, Russell Simmons, Carmelo Anthony, Patricia Field, Jessica White, Melyssa Ford, Kid Capri, Wynter Gordon, Stephen Baldwin, Andy Hilfiger and Verse Simmonds.
Swizzy also celebrated the release of the manufacturer’s first chrome colored vehicle with a crowd-pleasing performance of "Bring Em Out" and "Swing Ya Rag" with T.I.

The British car brand, which was founded in 1952, specializes in making high-end race cars. Swizz previously designed a ride for Aston Martin, another luxury car line popular among hip hop stars.

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(Photo: The Purple Agency)