Toronto Officials Accuse Drake of Using City Logo for Promotional Billboard

The two-month-old ad promotes the artist's sophomore album Take Care.

 

Posted: 12/12/2011 12:12 AM EST
Drake, Toronto, city logo

Drake's hometown of Toronto is accusing the artist of using the city's logo to promote his latest album on a two-month old billboard. He displayed the Take Care ad this fall with the word "Toronto" above "Take Care November 15", noting the album's drop date, and "population 2,753,609." Drizzy's owl signature is also displayed on the billboard.


Even though the ad was installed in October, it's just been brought to the city's attention and officials are now "reviewing the matter."


"We would suggest that the treatment of the word 'Toronto' used on the billboard is very similar to the wordmark that forms part of the Toronto logo," city spokesperson Francine Antonio-Forte told the Toronto Star. "The similarity of the wordmarks, in conjunction with other creative elements used for the billboard, may cause some confusion about the source of the information. While the city is proud of its local and international talent, we have a general practice of reviewing and addressing reported or known cases related to the possible misuse of the Toronto logo."


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