Hov says he allows his artists to find their way like a parent would with their children.
With the birth date of his first child rapidly approaching, Jay-Z could be forgiven for having babies on the brain. The rap superstar and business man recently took some time out from promoting his upcoming concerts at New York's Carnegie Hall to talk about his philosophy as the label head of Roc Nation. In an interview with MTV News, Hov compared his job as a record exec to fatherhood.
"I think running a label is a bit like having kids," Jay said. "When you know someone needs more help, you help them. When you see someone can make it on their own, as in the case of a Kanye [West] or a J. Cole, when you see that sort of talent, you let that talent be. You let that talent find its way."
"Of course, you're not gonna let any harm befall them ... but you let them find their way."
Roc Nation signees have been known to endure a lengthy gestation period before being introduced to the world, a distinction that Jay has previously prided himself on. The hip hop veteran said it was all a part of letting artists cultivate their own voice.
"I'm just hear to provide an opportunity. I'm not here to do anything else. You figure out what you want to say to the world," he said. "It's much more than a 16 and an endorsement deal. It's an opportunity to let your voice be heard."
In addition to J. Cole, Roc Nation's roster currently includes Willow Smith, Jay Electronica, Bridget Kelly, Rita Ora, Alexis Jordan and others. As for Jay-Z and Beyoncé's baby, the couple haven't officially announced a due date.
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