Busta Rhymes Discusses His New Cash Money Deal

"They know how to let artists be artists."

Posted: 12/17/2011 12:48 PM EST

Busta Rhymes turned heads when he signed with Lil Wayne and Birdman's Young Money/Cash Money conglomerate last month. The veteran NYC MC seemed like an odd fit for the label's young, Southern focus. But in a recent interview, Bussa Bus explained why the deal made sense to him.

 

"It's real fortunate to be able to have a 20-year career run and partner up with the most powerful record company in the business 20 years later," Busta told MTV News from the set of his "Why Stop Now" video.

The video finds Busta reuniting with legendary director Hype Williams, who directed the rapper's first solo single, "Woo-Hah! Got You All in Check" back in 1996, as well as several classic, visually inventive videos to follow, including "Put Your Hands Where My Eyes Could See." 

 

After being quiet for the past few years, Busta resurrrected himself in 2011 with scene-stealing cameos on Chris Brown's Grammy-nominated smash "Look at Me Now," Lil Wayne's Tha Carter IV and the BET Hip-Hop Awards Cipher. Busta says his deal with YMCMB is the icing on the cake.

"They understand. They know how to nurture the music, they know how to let artists be artists, they know how to let you reach your fullest capability creatively," Busta said of the label. "Wayne is a perfect example. He reached his apex a little while ago, and he just continues to grow."


Busta also said that the label group's success with their other artists, Drake, Nicki Minaj, Lil Twist and Tyga, was a major factor in his decision to sign. "It feels good to see that," he said of the label's success. "It feels good to be a part of that."

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