Diddy Channels Frank Sinatra to Promote Ciroc Vodka

The liquor company will also hand out debit and metro cards on New Year's Eve.

Posted: 12/18/2011 06:42 PM EST
Diddy, Ciroq Vodka, Vegas, Frank Sinatra, promotional campaign,hip hop

In the latest advertising campaign for his Ciroc vodka, Diddy has channeled "Ol' Blue Eyes" Frank Sinatra. The rapper takes viewers on a tour through Las Vegas as Sinatra's "Luck Be a Lady" plays in the background. Among the actors who make cameos throughout the commercial are Michael K. Williams of Boardwalk Empire, Aaron Paul of Breaking Bad, and Jesse Williams from Grey's Anatomy.


“Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign,” Diddy says. “The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than Ciroc; a brand that has become synonymous with celebratory occasions.”


Diddy also wants to make sure everyone makes it home safely after partying by giving out prepaid debit and metro cards around the country on New Year's Eve.


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(Photo: Courtesy Ciroq Vodka)

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