Diddy Channels Frank Sinatra to Promote Ciroc Vodka

The liquor company will also hand out debit and metro cards on New Year's Eve.

Posted: 12/18/2011 06:42 PM EST
Diddy, Ciroq Vodka, Vegas, Frank Sinatra, promotional campaign,hip hop

In the latest advertising campaign for his Ciroc vodka, Diddy has channeled "Ol' Blue Eyes" Frank Sinatra. The rapper takes viewers on a tour through Las Vegas as Sinatra's "Luck Be a Lady" plays in the background. Among the actors who make cameos throughout the commercial are Michael K. Williams of Boardwalk Empire, Aaron Paul of Breaking Bad, and Jesse Williams from Grey's Anatomy.

 

“Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign,” Diddy says. “The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than Ciroc; a brand that has become synonymous with celebratory occasions.”

 

Diddy also wants to make sure everyone makes it home safely after partying by giving out prepaid debit and metro cards around the country on New Year's Eve.

 

BET.com is your #1 source for black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.

Videos You May Like

(Photo: Courtesy Ciroq Vodka)

Related Topics

Comments

African-Americans on Forbes Most Powerful Women List 2013

See where Michelle Obama, Oprah and others rank. 05/23/2013

The 411 on Seasonal Allergies

What you need to know about allergies. 05/22/2013

How You Can Help the Victims in Oklahoma

The Red Cross, Salvation Army and more ways to give. 05/21/2013

Out and About: Usher and Sugar Ray Fight Juvenile Diabetes

Plus pics of Mary J. Blige, Drake, Kim K. and more. 05/23/2013

The Rundown: French Montana, Excuse My French

A track-by-track review of the Bronx rapper's debut LP. 05/20/2013

Bump Watch: Celebrity Pregnancy Denials

Bey, Brandy and other stars plagued by baby rumors. 05/21/2013