2011 was a breakout year for Atlanta rapper 2 Chainz (formerly known as Tity Boi). After a performance of his underground smash "Spend It" at 106 and Party, 2 Chainz sat down with BET.com to discuss his power moves behind the scenes that will fuel his rise as a solo artist in 2012.
Speaking of what helped him grab the spotlight the self-assured rhyme slinger pointed to his many feature appearances last year, which included his standout appearance on Young Jeezy’s “Super Freak.”
"My turn around on features helped me a lot," admits the ATLien. "I was giving back features in less than 24 hours, that helped my campaign a lot, it showed a side of my work ethic that people actually don't get to see."
After signing with longtime collaborator Ludacris's DTP label as one half of the College Park, GA-based rap duo Playaz Circle, the group made a major blip on the music radar with their chart topper "Duffle Bag Boy" featuring Lil Wayne off their 2007 album Supply & Demand. Following a few years of inactivity, 2 Chainz reemerged on the scene the as a solo artist in 2011, releasing his mixtape, Codeine Cowboy.
While the methods most major labels use to break an artist to the mainstream masses has changed over the years, delivering up a steady ration of mixtapes and viral videos has definitely proved to be beneficial for the Atlanta rapper who Ludacris recently appointed as co-A&R for his forthcoming album Ludaversal.
"I gave him a few records for the mixtape he just released, [1.21 Gigiwatts: Back to the First Time]," says 2 Chainz. "I'm co-A&R on the project [Ludaversal] so be on the look out for something different from Luda.”
Learning the business from an artist and executive standpoint seems to have served its purpose for the Southern wordsmith. Not having backing from a major label hasn't slowed 2 Chainz one bit. Now after the success of his latest mixtape Tru Realigion, which features appearances by T.I., Birdman, Young Jeezy and Big Sean, he vows that 2012 will prove to be even greater.
"Fans can expect greatness," he proclaims. "I've worked really hard, and I'm just trying to get to the point where everything is flawless. I'm trying to get as close to perfection as I can."
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