Jay-Z Enters Partnership With Duracell Powermat

The new father announces latest power move.

Posted: 01/10/2012 03:19 PM EST
Jay Z, music news, partnership with Duracell, Celebrity News

(Photo: Jamie McCarthy/WireImage)

Although news of the arrival of his baby girl, Blue Ivy Carter, is the most important thing in his life at the moment, Jay-Z took some time out from parenting to announce his partnership with Duracell Powermat.


According to a press release, the proud papa will be the new face and spokeperson for Duracell, a Proctor and Gamble company comprising Duracell and Powermat. 


"I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution," Hov said in a statement. "I'm partnering with Duracell Powermat because they're providing the solutions for the future." 


"Jay-Z is power personified," said Ran Poliakine, CEO of Powermat Technologies. "He inspires millions of people all over the world on a daily basis with his music and his story. There is no better face or voice that can move people to adopt a new paradigm in power delivery."


"We are proud to work with such an inspiring icon, whose music and success speaks to an entire generation all over the world," said Ron Rabinowitz, CEO of Duracell Powermat, LLC. "Our common vision and voice will pave the way for the upcoming wireless power revolution."


Jay-Z also recently released an ode to his new baby girl called "Glory." On the track, Jay, who is notoriously private about his personal life, opens up about his emotions for his first child, even revealing that she was conceived in Paris.


"A smaller, better, faster me, small dash of Hov — a whole glass of Bey," he says, later adding "The most beautifulest thing in this world, you're Daddy's little girl."


In perhaps the song's most shocking moment, however, Jay-Z confesses that he and Bey had a miscarriage in the past.


"False alarms and false starts, all made better by the sound of your heart," he rhymes. "Last time the miscarriage was so tragic, we was afraid you'd disappear but nah baby you magic."



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