Adele's “Rolling in the Deep” Sets Digital Sales Mark

The ubiquitous single becomes highest selling release by a female artist.  

Posted: 03/05/2012 11:38 AM EST
Music News, R&B Soul, Adele, Billboard, United Kingdom

Proving that she can continue her dominance of 2011 into 2012, even without releasing new music, Adele has racked up a new record on the charts this week. The U.K. soul singer's monster single "Rolling in the Deep" is now the biggest-selling digital song in U.S. history by a female artist with 6.68 million copies sold, according to Billboard.


"Deep" sold 99,000 copies just last week, pushing it past the previous record-holder, Lady Gaga's "Poker Face." It's still a little more than a million downloads behind the biggest selling U.S. digital single overall, "I Gotta Feeling," by hip pop superstars the Black Eyed Peas (7.82 million).


Adele's 2011 smash album 21, was number one for the 22nd non-consecutive week last week, making it the longest-running album in the top spot since Prince's Purple Rain was released in 1984.


Though Adele, sometimes referred to as the "anti-Gaga" due to her focus on vocal performance as opposed to theatrics, is knocking the pop phenomenon down to third place, Gaga has another single in the top five to cushion her fall. Her 2009 hit "Just Dance" (6.53 million) is the fourth best-selling digital song in SoundScan history, followed by the Black Eyed Peas again in fifth place with "Boom Boom Pow" (6.34 million). 


Digital song and album sales have been tracked in the U.S. since 2003.


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(Photo: Courtesy XL Recordings)

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