Jay-Z took Austin by storm yesterday evening, taking the stage for a jam-packed performance at South by Southwest that was simulcast live around the world.
Sponsored by American Express, the show marked Jay-Z's first solo performance at the music, film and interactive festival, which historically caters to younger, emerging acts.
Though admittance to the show was exclusive (Amex cardholders with official festival badges only), the proceedings were simulcast live online with help from YouTube and Vevo. On Twitter, Jay-Z-related comments dominated worldwide trending topics, indicating a large viewership.
Jay performed for about 90 minutes, serving up a mix of new and old hits, many of which were recommended on Twitter. There was "Hard Knock Life" and "Empire State of Mind," "Glory" and "What More Can I Say?"
The new dad occasionally looked worn out and stumbled over some lines, but if a song went off track he would cut it in the middle and start over to make sure he got it right.
"I don't f*** around with the words to my songs, y'all. You came to see a live show right?" he said.
Last year, fellow hip hop superstar and frequent recording partner Kanye West graced the stage in Austin for his G.O.O.D. Music showcase, with Hov turning up as a surprise guest performer. This time around, Jay had the stage all to himself.
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(Photo: Gary Miller/FilmMagic)