Nicki Minaj Lands Multimillion Dollar Pepsi Endorsement Deal

The rap superstar is set to become the new face of “Pop.”

Posted: 03/20/2012 10:43 AM EDT
Music News, Hip Hop News, Nicki Minaj, Young Money, Pepsi

If there was ever any doubt that Nicki Minaj is a pop star, the Young Money rapper and singer is proving that she fits the bill in more ways than one. According to Forbes.com, Minaj has just signed on to become the official face of "Pop," a new beverage from Pepsi.

The sponsorship deal is reportedly worth multiple millions of dollars, and Nicki has already shot the first commercial for the drink, which is expected to debut in the next two months.

In addition to her Pepsi contract, the Harajuku Barbie has been making other moves with regards to her business. Billboard.biz reports that she's recently signed on with a new agency group, the Blueprint Group, ending her previous relationship with Creative Artists Agency.

Minaj is gearing up for the release of her much-anticipated album Pink Friday: Roman Reloaded, which is due in stores April 3.


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