The Queen of Hip Hop Soul singing about chicken wraps at Burger King didn't go over well with fans or restaurant patrons.
(Photo: Burger King)
It's barely been 24 hours since Burger King unveiled their latest ad for the restaurant's new menu featuring Mary J. Blige singing about the ingredients of the Crispy Chicken Snack Wrap. However, the reviews of the commercial — especially from the African-American community — have been so bad, it seems, that Burger King removed the latest spot from their YouTube channel.
Hip hop branding expert Steve Stoute took to Twitter to express his outrage over the Burger King commercial. "...These agencies visit culture and then do work that is so inauthentic it's embarrassing," he wrote.
Although the Queen of Hip Hop Soul is among good company as far as other celebs who've allowed BK to piggy back on their brand goes — David Beckham, Selma Hayek and Jay Leno all appear in commercials — the harsh criticism over the outcome of the commercial with Blige, a black woman, singing the praises of a fried chicken wrap and the subsequent removal of the commercial might prove that this was a misstep for Blige's personal brand.
Neither Blige (who received a rumored $2 million for the spot) nor Burger King have made an official statement on the disappearance of the video.
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