With all the accolades Coldplay has amassed in their career, sage advice from the British rock group’s frontman Chris Martin should be useful information. Well, Grand Hustle Records rapper B.o.B took some of that valuable counsel to heart during the making of his sophomore album, Strange Clouds.
In a recent interview with the Associated Press, B.o.B discussed a chance encounter with Martin, a frequent hip hop collaborator, which caused him to rethink the strategy on his sophomore album. Initially the Atlanta rapper wanted to go feature-lite on the project, to establish his own star power, which he felt was not the case on his critically acclaimed debut, B.o.B presents: The Adventures of Bobby Ray.
“I felt that on my first album people didn't know who I was,” he said. “They didn't really get the full meaning behind who I was. They only saw a glimpse of me, and they made their opinions and drew their own conclusions from just a glimpse of something.”
On his debut album, which earned the upstart talent five Grammy nominations, there were appearances from hip hop superstar Eminem, Grammy winner Bruno Mars, Weezer’s Rivers Cuomo and Hayley Williams of Paramour. So Bobby Ray's goal with this second album was to have “a good album that was organically good, something that really felt like, ‘Man, only B.o.B has this music, only B.o.B makes this type of sound.’”
When he ran into Martin in the studio and spoke about his plans to have as few features as possible, Martin questioned the decision asking, “What is the reason behind purposely not having features?” which gave B.o.B pause.
Strange Clouds, debuted on Tuesday [May 1] with features from Taylor Swift, Chris Brown, Nicki Minaj, T.I., Trey Songz and the Lil Wayne-assisted title track, which peaked at No. 7.
“I kind of understood what he was saying the more I progressed because it's really just about the music," B.o.B said. "It's an art form."
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