When BET.com spoke with Pure from his recording studio in Newark, the versatile singer sounded optimistic about the future. With "Infatuated," his new collab with Pusha T, picking up a buzz on blogs the smooth-voiced Newark, New Jersey-native has good reason to expect big moves in 2013.
"I'm such a fan of Pusha T and I love his work, so we reached out with the record and made it happen," said Pure of the lead single from his new project, Hazard Lights. "Once we finished the record, I just felt it was really calling for a crazy dope MC."
In the vein of the blockbuster film The Hangover, Hazard Lights tells the story of a wild night that takes the singer on a number of absurd adventures. "(The night) was so crazy that I had to bring it to the light," he explains, referring to the wild ride that inspired the project.
The journey starts with "Infatuated," the hypnotic club jam that places listeners directly across the bar from the lady of their dreams. "When you think about ‘Infatuated,’ it’s about a girl that’s really got your attention," Pure reveals. "The whole night, I’m trying to explain to her why I need to make her mine."
Building on the momentum of the single, the entire tape spirals into a tale of drunken debauchery. "You wake up in the morning and you're like, "What happened last night?" he explains. "This whole project is a concept project, it’s all based upon that night, that moment you’ll never forget."
Pure’s 2010 club hit "Body Talk" certified his talent in his hometown and got him play on New York’s legendary Hot 97 radio station. That led to collaborations with Jim Jones and now puts him within striking distance of the industry.
"(Jim) heard a record that was playing on the radio up here, so he reached out to a mutual friend and invited me to come through the studio," Pure remembers proudly. "I’m a fan of his, it was dope that he actually reached out."
Now all that’s left for the versatile musician is to find his lane and master it. "My style is really universal," he explains of his creative identity. "I never really took a claim to one (style) or the other. I have too many different influences and even differences in the way I was brought up."
By mixing the diverse range of styles that colored his past with the emerging trends of today he may be speeding to stardom in his own lane soon enough.
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(Photo: Courtesy of Venture Brotherz Records)