Rapper calls out big retailers for profiting from catchy acronym.
Drake coined maybe the most popular acronym of 2012, but now wants whatever royalties he believes are due to him for the use of "YOLO." The rapper took the phrase "You Only Live Once" to a whole new level when he released his hit single "The Motto" as a bonus track from his 2011 album Take Care, with just about everyone this year shouting "YOLO" to justify their reckless actions. The acronym has propelled its way into popular culture and has been plastered on all kinds of merchandise.
Yesterday Drake uploaded two pictures to his Instagram of "YOLO" merch, insinuating the retailers better pay up or stop using it. The first snapshot of "YOLO" hats in a drug store prompted him to write, "Walgreens.… you gotta either chill or cut the cheque." The caption under the second pic, of a "YOLO" shirt, read, "Macy’s….same goes for you."
It’s still not clear whether Drake has any right to the royalties he’s requesting or if he is assuming people will catch the hint and start to pay up.
Of course, he's not the only person in the United States looking to horde all the YOLO cash to himself — there are over 100 YOLO trademark applications either live or dead in the United States..." says Gawker’s Jordan Sargent.
Others who could possibly be credited to first introducing "YOLO" to popular culture include The Average Joe reality star Adam Mesh, who used the term on the show in 2003 and started a YOLO clothing line in 2004.
However Mesh is not likely to battle Drake on this one.
"When I created the word it was meant as inspiration to live life to the fullest. Disappointed in current use, I have moved on," Mesh tweeted to one of his curious followers on Twitter.
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(Photo: Ronald Martinez/Getty Images)