J. Cole has a bone to pick with critics. Cole has remained pretty mellow during the promotion of Born Sinner, that is until the album was actually released.
On Wednesday (June 19) the Roc Nation star went off via Twitter lashing out at everyone who dared to critique his music, or predict the sales figures. "Projections f---ing up hip hop," he wrote. "First week tally's f---in up hip hop."
Then it got personal. "Your 1 listen reviews are f---ing up hip hop. To keep it real, your whole publication is f---in up hip hop."
Like any good rant, Cole never actually pointed out his target, instead the "Power Trip" rapper named who he believed is "saving hip-hop," and accused critics of not actually being fans of the music.
The bold statements were peppered with a few high notes, mainly in showing love to his rap peers. "Drake saving hip hop Hov Saving hip hop. Chance the rapper saving hip hop. k. Dot saving hip hop. Ab-soul saving hip hop.
"And more important than them n-----s. The PEOPLE are saving hip hop. You n----s are Critics. Not fans. F--- critics. The people decide."
Cole's disdain for critics, yet strong connection to his audience, can make for dangerous results. A fan sent a Twitter message to Cole earlier in the week, demanding a RT (retweet) in exchange for not shooting his own sister. The unidentified male posted a photo allegedly pointing a BB gun at the young girl's head. Cole obliged by reposting the message, and police are investigating the validity of the threat.
In regards to the Twitter babble, Cole isn't known to clash with the press but based on the tweets, either he doesn't seem to hold journalists in very high esteem or he was just letting off some steam. The pressure of escaping a sophomore jinx and releasing an album on the same day as Kanye West may have pushed the 28-year-old over the edge.
Although he's not interested in sales projections, Billboard puts Cole's Born Sinner in second place behind West with 270,000 to 290,000 — well above the 150,000 to 200,000 projects. West will take the top spot pushing 360,000 to 380,000 units, marginally less than debut figures from his previous releases.
Tuesday's (June 18) other big release, Mac Miller's Watching Movies With the Sound Off, is expected to move roughly 100,000 for the No. 3 spot on the charts.
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