Kanye West's affiliation to The Roc now extends to DONDA, reports Miss Info. The design and content-based company named after Ye's late mother, Dr. Donda West, is partnering with Jay Z's Roc Nation to handle music-based aspects of the Windy City native's business dealings.
According to a press release on the Roc Nation website, the company will handle West's "international recording brand and worldwide touring ventures."
West's five-year-old creative hub has already clocked a bevy of big music projects involving the 36-year-old star and his rap connects. DONDA was behind the touring and design efforts of Jay and Ye's Watch the Throne collaboration, as well a short film accompanying G.O.O.D. Music's Cruel Summer album.
In 2012, West reintroduced DONDA as a 22-division "design company which will galvanize amazing thinkers and put them in a creative space to bounce their dreams and ideas."
The "New Slaves" MC assembled a collective of graphic designers, directors, musicians, managers, publicists, social media experts, writers and other creative thinkers aimed at making a variance of products that people "want and can afford."
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(Photo: Rob Loud/Getty Images)