The Throne hits Austin for Samsung show promoting Milk Music streaming service.
The Throne played more than two hours to a packed house for a SXSW Samsung concert at the Austin Music House late Wednesday (March 12). The show went down on the same night as Apple's iTunes festival, where Kendrick Lamar and other TDE members ripped the stage.
Hov and 'Ye grabbed an understandably large amount of the SXSW attention, and fans reportedly lined up for several hours hoping to gain entry into the 4,600-seat venue. For over two hours the duo powered through a mashup of Watch the Throne cuts, "N---as in Paris," "Who Gon' Stop Me" and "Otis;" and solo tracks. Hov's set featured "Tom Ford" "Holy Grail" and "99 Problems;" and Yeezy performed the likes of "New Slaves," "Jesus Walks" and "Runaway."
The Samsung gig was to promote the mobile phone company's new music streaming service, Milk Music. Samsung Galaxy users with the Milk Music app on their phones were allowed free entry to the show, a similar deal the phone company offered Hov fans who wanted an early listen of Magna Carta... Holy Grail.
Buzz is that The Roc buddies are prepping a follow up to Watch the Throne, or another collaboration of some sort, dropping later this year.
Unfortunately, however, their return to the stage came in the midst of tragedy at SXSW, now in its second and final week. Two people died and several were injured after a drunk driver plowed through a crowd of people early Thursday morning.
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(Photo: Kyle Gustafson/For The Washington Post via Getty Images)