Director Jake Nava talks working with Bey on "Partition," "Grown Woman," and "Flawless."
They may look effortless, but Beyoncé puts a lot of hard work into her music videos. For the latest look inside her creative process, the singer released a behind-the-scenes chat with director Jake Nava, who details the making of Bey's "Partition," "Grown Woman" and "Flawless" music videos.
Nava helmed all three shoots and has been working with Mrs. Carter for the last 12 years. In the clip, he describes how hands on the 32-year-old mom is with her music and the visuals that follow. From styling her own outfits to storyline, Bey has input in everything, Nava said.
"She's developed and changed a lot over that period of time and she's grown in her own sort of creative stature and also her own creative confidence," he added.
For example, "When Beyoncé called me about working on the 'Partition' video, Beyoncé was sort of seeking to be even more risqué than she had been in the past." The steamy track got Bill O'Reilly riled up this week and found Russell Simmons defending Bey. "... I think Beyoncé's got a really good instinct of how she wants herself presented, and now more than ever, although she's famous for becoming a mom recently, that doesn't stop you from being the sexiest woman you can be."
Nava's goal, he said, was to capture the "genuine intimacy" between the Houston native and her hubby/co-star Jay Z, as it stands as another example of how Bey juggles her personal and professional life by bringing the two components together.
The juggling act plays a part into why Nava enjoys collaborating with the superstar, he said. "How I feel still inspired to work with her, it's because she's still clearly one of the most interesting, talented artists in the world."
Beyoncé's self-titled fifth album has sold more than two million copies since it dropped in December. "Partition" is the latest single off the release.
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(Photo: Sony Music)