His debut album, My Krazy Life, drops Tuesday (March 18), but YG's already got veteran stripes in this rap game.
The West Coast king of "ratchet rap" has spent the past three years honing his craft as both an emcee and a songwriter. He hooked up with mega-producer and fellow LA native DJ Mustard in 2011 on the breakthrough hit "Toot It and Boot It," but according to the Compton rapper, fans can expect a sound on MKL that is light years ahead of what they came to know three years ago.
"Before I was just rappin' I was just saying whatever came to me, and it was real, but now I'm taking my time, puttin' s**t together, telling these stories that people can relate to," YG told BET.com at a listening party for MKL, which also happened to take place on the rapper's 24th birthday (March 9).
"Unlike before," he continued. "I'm going back, re-recording verses and coming at it a whole different way because I know this s**t is serious. I got fans that are living their life to what I say and s**t I do, so I gotta give these m*********s this real."
YG, DJ Mustard, and their label Pu$haz Ink, which also includes artists like Ty Dolla $ign and PC, are among the wave of new artists from the Left to pop in the mainstream.
"I'm giving you that realness in every line, even my party s**t," he promises. "M*********s that ain't heard my music think I'm a single artist, but even my singles is real life s**t, you feel me? Even if it's some party s**t, that's a reflection of where I come from, the culture of the West Coast, we known for gang-bangin' and partyin'."
YG said he's also taking guidance from Jeezy. He's dually signed to Pu$haz Ink and Jeezy's CTE World/Def Jam.
"Jeezy's the big bro," he explained. "He been supporting from day one, giving me advice, like, take-it-or-leave-it type advice. He been in my situation so he knows what's up and he been doing everything that he could've done for me, fighting for me hard, holding his s**t back until my s**t get right, making sure my situation straight and everything else. I'm good in Atlanta, everybody show love when I come through."
As far as CTE's recent conflict, YG refuses to let it cast a shadow over what he's learning from Jeezy. He chose not to comment directly, but noted, "I'm just telling you on some artist s**t, it's on you. You can't blame the next n***a for your success or failure. It's either on you, or you on some little boy s**t. This is a grown man business, so you gotta act accordingly."
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(Photo: Frazer Harrison/Getty Images for Interscope Geffen A&M)
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