Singer/songwriter Eric Bellinger has signed a deal with Lyor Cohen's 300 Entertainment, Billboard reports. Bellinger's The Rebirth debut will be released under the imprint, which will handle the album's marketing and promotional efforts as well.
Cohens' 300 Entertainment is backed by Google and distributed under Warner Music Group, where he formerly held a chairman position. The 54-year-old has touted 300 as "a creative hub" that expands "beyond the creation of music" to allow a collaborative environment between artists, managers and agents.
Bellinger, whose writing credits include Chris Brown's "Love More" and Usher's "Let Me See," dropped the digital version of The Rebirth in February via Your Favorite Song, his indie label with manager/business partner Neiman Johnson. His current single, "I Don't Want Her" featuring rapper Problem, is in the Top 50 on the Billboard Rhythmic Charts.
Signing to Cohen's team will help Bellinger extend his resources. "300 will be the umbrella; they have so many resources that we can plug into,” he explained to Billboard. "Lyor told us, 'We really like 'I Don’t Want Her,' you just need help pushing it. That's where I come in.' Nieman and I are still going to push YFS, signing artists as well as other writer/producers."
In promotion of The Rebirth, Bellinger plans to head out on an international tour launching April 9. The jaunt is billed for stops in Germany and Australia before he makes it back stateside for an additional round of shows. Next month, he will also release the music video for his next single, "Kiss Goodnite" featuring Kid Ink.
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(Photos from left: Jamie McCarthy/Getty Images, Bennett Raglin/BET/Getty Images for BET)
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