Fif talks staying relevant, still doesn't like it when other rappers sing.
50 Cent may have made a chart-topping, household name for himself with his melodic hooks, but he really doesn't appreciate Diddy crooning on his recent release, "Big Homie," featuring French Montana and Rick Ross, he told told Baltimore's 92Q Jams' audience recently.
Fif visited the station to discuss his forthcoming Animal Ambition project, his fifth studio album, and his first since his move from Interscope, where he's built much of his career. When the topic of staying relevant in the game came up, the Queens-bred rapper shouts out his Forbes' Top 5 Wealthiest Hip Hop Artists brethren Diddy and Jay. But in doing so, he had to admit, he's not a fan of Diddy's latest song.
"If the guy doesn't have significant savvy with the actual business or with the actual culture he'll be out of here,” 50 said, first speaking on no one artist in particular. For example, "You'll see Jay around as long as he's been around. What he's on like 11 albums? Puff's still out there. He don’t even need a record. 'Cause he don't got one. Like you know Puffy ain’t got no music that you wanna hear. That 'Big Homie' s--t is garbage. I'ma keep it all the way real with you."
What is it about the song that qualifies it as trash to Fif? "Because the guy says ‘Don’t worry about if I write my rhymes, I write checks.' And then sings to you."
50 famously feuded with Ja Rule in the early-mid 2000s, in-part about the same topic: rappers singing, and then ironically made his record sales fortune doing the same.
As for his own relevancy, FIf said about his next album, "The whole project is about prosperity. They'll look at some of my creative choices and go, 'Oh no, you can't write like that no more. You rich. And then I go, 'But how you think I got rich?' I wrote this giving you portions of my journey. And it's what actually got me here. Like Get Rich or Die Tryin' was all the dysfunctional behaviors I experienced. It had everything that was in the environment that I came across. Whether it was 'P.I.M.P.' or 'High All the Time.' ... It's just me actually using things literally around me. This project is even easier to pinpoint real cool things to write about because of the actual second half of that actual journey."
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(Photos from left: Ben Gabbe/Getty Images, Michael Loccisano/Getty Images)